Bri Laneuville, MBA
Meet Your Narrative Navigator
Hi! I’m Bri Laneuville - communications strategist, problem-solver, and founder of Elevated Image PR. For more than ten years I’ve translated complex ideas into clear, memorable stories for nonprofits, government agencies, scrappy startups, and major-event teams. My sweet spot is the intersection of data and creativity: I dig into the numbers, pull out the human angle, and build campaigns that feel personal and perform.
When I’m not shaping narratives, you’ll find me running tabletop crisis-comms drills, polishing Canva templates (yes, that’s a hobby), or volunteering at community events with a cold brew in hand. In short: I love good people, bold ideas, and work that makes a real-world dent.
Proven Experience. Measurable Impact.
Founder & Principal Consultant
Elevated Image PR
(Present - 2023)
Founded and scaled a women-owned communications consultancy from the ground up, growing the client base to over 30 organizations across government, nonprofit, and private sectors. As the principal consultant, I led high-stakes crisis communications responses, developed tailored messaging strategies, and secured national media coverage for clients—positioning them as credible, resilient, and responsive leaders in their industries. Through intentional brand-building, strategic networking, and targeted marketing campaigns, I achieved a 35% year-over-year increase in the client portfolio and maintained an exceptional 95% referral rate. These results reflect the firm’s reputation for delivering high-impact, results-driven communications solutions and its growing influence as a trusted partner in the industry.
Senior Communications Consultant
SNC Lavalin
(2021 - 2023)
Led global media strategy and communications initiatives for a major international infrastructure company, overseeing messaging across diverse markets and managing high-stakes communications challenges with precision and agility. Developed and executed comprehensive, multi-channel communications strategies aligned with key business priorities—including mergers, large-scale project launches, and ESG reporting—ensuring consistent brand voice and message integrity across regions. Successfully increased brand visibility, elevated executive thought leadership, and strengthened stakeholder engagement across global audiences. Collaborated closely with international media, internal teams, and C-suite executives to navigate complex geopolitical and regulatory landscapes, reinforcing the company’s position as a global industry leader.
Chief Comms Officer
Sonoma County Government
(2017 - 2019)
Managed crisis communications during two of California’s most devastating wildfire disasters—the 2017 Sonoma-Napa Complex Fires and the 2018 Camp Fire—providing real-time, lifesaving information to tens of thousands of residents under extreme pressure. As the lead public information officer, I coordinated messaging across multiple agencies, facilitated high-volume media briefings, and ensured consistent, multilingual communication across digital, broadcast, and on-the-ground channels. This role demanded rapid decision-making, emotional intelligence, and precision in message delivery to reduce panic, combat misinformation, and guide public behavior. My efforts directly contributed to improved public safety outcomes, strengthened inter-agency collaboration, and earned recognition for effective emergency communications during high-risk, high-visibility events.
Communications Consultant
Scottsdale & Carefree
(2023 - 2024)
Led coordinated communications for two municipal governments, ensuring message alignment across departments, platforms, and communities. Launched a bilingual (English/Spanish) newsletter to expand accessibility and community engagement—achieving an impressive 50% open rate, far exceeding industry benchmarks. Additionally, spearheaded the development and rollout of a recurring “Ask-A-City-Manager” video series, fostering transparency and trust between leadership and residents while increasing digital engagement. These initiatives collectively strengthened public perception, enhanced civic participation, and set a new standard for proactive, people-centered government communication.
Economic Development Marketing Manager
Fulton County
(2019 - 2021)
Spearheaded the end-to-end development and launch of the new Select Fulton website, transforming it into a modern, user-centric hub for economic development. Oversaw strategy, content creation, and cross-departmental collaboration to ensure the site delivered seamless navigation, intuitive design, and robust access to key business resources. This high-impact digital initiative resulted in a measurable increase in web traffic, longer session durations, and higher engagement rates from prospective investors, site selectors, and local businesses—solidifying Fulton County’s reputation as a premier destination for business growth and investment.
Public Info Specialist
Durham County Government
(2016 - 2019)
Served as the lead communications liaison for Durham County Government, managing more than 100 media inquiries from local, regional, and national outlets. Developed and executed comprehensive public information strategies across multiple departments and initiatives—ranging from public health to infrastructure—to ensure timely, accurate, and accessible messaging. Leveraged strong media relations skills to foster trust with journalists and proactively shape public narratives. These efforts resulted in significantly increased community engagement, improved public awareness, and higher participation in key county programs. Effectively translated complex government operations into clear, relatable messaging tailored to Durham’s diverse and multilingual population.
Degrees, Badges & Brain-Fuel
Masters of Business Administration (MBA)
Advanced Media Relations Certificate
Marketing & Strategic Communications
Media Mastery and Reputation Rescue Tactics
2011 – 2015
2023
Bachelor of Science
Political Science
2003 – 2008
Graduate Certificate
Social Media Analytics and Management
2015
Let’s Connect and Create!
Contact
Bri Laneuville, MBA
Strategic Communications & PR Consultant
Scottsdale, AZ
85251
(602) 218.2844
bri.laneuville.mba@gmail.com